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Using Twitter as a Marketing Tool

Started by cgranier · 10 months ago

A friend recently asked me about ways his clients could use the power of social networks. As I was explaining to him the nuances of socnets as marketing tools, it occurred to me that Twitter could be used as a powerful marketing weapon. Imagine being able to immediately reach your clients with bre ... Continue reading »

8 comments

  • "Though he won’t automatically add you to his list (so that you can tweet him), I get the feeling he would if you ask nice enough"

    Huh??????? never saw and add request from you! Just added you now though. ;-)

    "Jim does, however, post a little too much as he tries to keep the conversation on a very personal level."

    duly noted LOL

    "The problem with this it that you need to be able to contact them through some other means, as it’s not possible through the Twitter interface)"

    of course it's possible via the Twitter interface. On my "About" page you'll find a link to my blog which has my email contact right on the front page.

    Glad we connected on Twitter!
  • Interesting observation Carlos. It's cool to see different people finding interesting uses for Twitter.

    I personally limit my Twitter friends, and keep my feed private, partly because I only want to share with those I know, and so I don't have too much to plough through in my feed.

    Of course I can choose not to follow someone who post too much or whatever, so I have that option.

    I have used tweets to describe personal stuff, but also to mention a blog post or something I might have found that could be interesting to my friends, and it works well for all of this.

    One thing to note — if you have a company and plan to use Twitter to make money, I think they might want to work out a deal with those companies (probably depending on volume). I heard the founder, Evan Williams in a podcast with Jason Calacanis, and he mentioned they try to make deals with those using Twitter for more overt commercial purposes at larger scales.

    I would guess a freelancer, or member of a small company using it for business is not at this level, but I suspect Woot! has struck a deal with the Twitter folks.
  • UPDATE: As Jim has quickly pointed out, he will add you to his Twitter list when you add him (and I guess he also proved my point that, if asked nicely enough, he'd add you as well).

    I should add that Jim Long's Twitter feed is one of the most entertaining I've come across, as he routinely engages in audience-participation exercises while he shows off Twitter to his "real world" friends.
  • Mike, I also keep my Twitter feed private and am still deciding on a tweeting style to use.

    I'm leaning more towards using Twitter for more public stuff (new blogs posts, interesting articles, opinions) and using Facebook's status message for "Friends & Family" style announcements.
  • Good Post!

    One point: If you post an article on a site or on a blog, twitter it. In this way, you'll circulate this information in Twitter community. If the article or post is related to your business, then it will serve as a promotion for your business.
  • Hi, you are "so" right - I was testing this and Twitter has worked well for our travel site. The visitors from our “test” twitter channel engaged with the website better than normal visitors. See the case study on the blogurl(click my name).
  • I´m using Twitter for marketing and to send messages to friends and because its much fun reading posts of other people!
  • Yes Twitter is something great. Today I was exploring its tools and get some valueable tips and sites.

    I have also explored one more social networking site and its growing steadily: www.me2everyone.com/16464 You may also try it.

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