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New Media Advice for Old Media Pros
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Rethinking Ratings

Started by cgranier · 10 months ago

An analysis of current television ratings methods, why they're inappropriate for the timeless internet and digital video recorder era, and suggestions for improving them. ... Continue reading »

3 comments

  • You should check out tubemogul.com. The site generates reports for YouTube publishers, but could also be used for advertisiers looking to measure viewership. They're also looking for people right now.

    -John
  • John, I tried contacting them through the email shown on the website but it bounced. Do you have a different e-mail I could use?
  • As you mention, demographics are on their way out and social networks will define the new media landscape.

    Instead of a market limitation, worldwide social networks will open a new world of opportunities.

    Of course, that has to be met with global reach, perfect for IPtv and other internet content.

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